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Why Bespoke Marketing Acquisitions Are Backing Pop-Up Promotions

Tuesday 6 May, 2014
More and more retailers are starting to see the advantages of allowing companies to install pop-up promotions in store. Pop-up promotions are temporary stalls which appear in larger supermarkets in order to promote certain brands. These promotions are usually run in conjunction with a special offer which reduces the price of the goods, and supermarkets are happy for their customers to benefit from these reductions. Bespoke Marketing Acquisitions| specialise in providing product training to young entrepreneurs in the events industry and they help to set up pop-up promotional stands within supermarkets and other inshore partnerships. They are fast becoming known to be market leaders in their field, especially within Birmingham where they have recently secured a deal which has granted them access to many of the major supermarkets in the city. The fact that so many supermarkets and retailers are open to the idea of pop-up promotions in store means that the potential for many more companies to get involved is huge. These are exciting times for the marketing industry and this development stands to make a big difference to the way in which new brands are promoted.

The Managing Director of Bespoke Marketing Acquisitions| Jay Selby thinks that pop-up promotions are set to become even more popular in the future thanks to many of the major supermarkets having a real enthusiasm for them. He says, ‘Pop-up promotional stands are gaining in popularity, mainly because supermarkets and retailers are starting to see the benefits that they offer. These promotional stands benefit their customers by offering them access to brands which they would not normally choose, at favourable prices. This leads to an increase in sales which helps the supermarkets and retailers achieve their weekly sales targets. Because they are so results-driven they find the idea of pop-up promotions irresistible. For relatively unheard-of brands to have the opportunity to advertise to thousands of customers every week in their favourite store is extremely exciting and it can have a huge impact on their sales figures. We are very much in demand from companies who wish to use pop-up promotions to help raise their brand awareness and we use our skills and experience to help our clients make the most from this opportunity.’

Mr Selby and his team of professional ISA’s have ambitious plans for the future of Bespoke Marketing Acquisitions and they are looking forward to helping even more clients boost their brand awareness using pop-up promotions, helping them to raise their profits in the process. The future is looking bright for this team of entrepreneurs!


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