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BroadSoft's Expanded Consumer Experience Delivers New Capabilities

BroadSoft's Consumer Experience Delivers Personalized, Real-Time and Multimedia Communications From Any Device

GAITHERSBURG, MD -- (Marketwire) -- 09/23/09 -- BroadSoft, Inc., the leading worldwide provider of VoIP applications, today announced enhancements to its consumer solutions for telecommunications service providers. BroadSoft's consumer solutions are designed to broaden wireless, wireline and cable carriers' broadband communications offerings and enhance the user experience of today's net-generation consumer. BroadSoft's expanded consumer experience delivers new capabilities and functionality to subscribers, allowing them to communicate anytime, anywhere and from any device.

In the new hyper-connected world, the ways in which consumers communicate continue to grow (e.g., voice, video, instant messaging (IM), short message service (SMS), social media, content sharing), and the varied devices they can use (e.g., IP media phones, mobile phones, smartphones, PCs, set-top boxes, Web-enabled consumer electronics, etc.) require network connectivity. A single online account to connect and manage these devices is critical. An IP application infrastructure, which is multimedia capable, access independent and interoperable with the latest IP-based devices, is required to support this new communication model.

A Proven Architecture for a Converged Media Environment

Building upon the BroadWorks® VoIP application platform, BroadSoft's consumer experience manages multimedia communication sessions between devices for voice, video, messaging and content, beyond the boundaries of the subscriber home. BroadSoft® enables service providers to deliver greater value to their subscribers and create new revenue opportunities by offering a richer set of services, including:

  • Personalization - enables consumers to customize and control how they communicate from a single account
  • Multimedia - offers consumers a smart communications experience that uses the most appropriate media (e.g., voice, video, pictures, chat, messages)
  • Mobility - allows consumers to remain fully connected regardless of location and device

"BroadSoft is dedicated to developing IP communications solutions that deliver an integrated end-user experience, while enabling service providers to monetize their networks and penetrate the digital consumer market," said Michael Tessler, president and CEO of BroadSoft. "Through our focus on a superior consumer experience, we enable individuals to personalize the way they communicate supporting their digital lifestyle. Leveraging BroadSoft's global telecommunications brand and leadership in IP multimedia applications, we are well positioned to realize the future of consumer communications."

Integrated, Advanced Communications Services with Consumer Partners

BroadSoft is expanding its ecosystem of partners and engaging in interoperability and new application development with consumer electronic devices and Web-based applications to enhance the consumer experience, including:

  • Access devices (e.g., fixed, mobile and multimedia devices, soft clients, etc.)
  • Personalized applications (e.g., content management, content sharing portals, widgets, etc.)

The company has successfully integrated with more than 250 technology and business solutions partners through its best practices in interoperability. BroadSoft's consumer partners will not only have access to more than 450 service providers, but can leverage BroadSoft's Xtended Web services to create new automation, information and entertainment services. BroadSoft partners will have access to a proven framework to conduct product interoperability and application integration, providing carriers with easy-to-deploy, pre-integrated consumer solutions. Service providers can immediately take advantage of the latest communications applications that provide subscribers with a richer user experience. Numerous companies, including OpenPeak and Movial, are already taking advantage of this opportunity. For more information, go to

"With OpenPeak's focus on stylish all-in-one devices, designed to deliver an engaging and interactive experience for a range of in-home services, we're excited about BroadSoft's consumer partner opportunities," said Amy Mikolasy, director of Partner Marketing at OpenPeak. "Our OpenFrame® IP Media Phones provide easy touch-screen access, that brings simplicity and convenience to applications we all access multiple times every day -- voice, communications, Internet content, and digital media. BroadSoft's program is truly a complementary fit, making it possible for service providers to more easily integrate, release, manage and monitor compelling new services on sophisticated devices."

Innovative Solutions in the Market Today

"Individuals want to communicate and share multimedia content with each other instantly and from any device. Movial Communicator is all about spontaneous social communications from anywhere, anytime," said Victor Donselaar, president, Movial Applications. "By integrating with BroadWorks, Movial Communicator enables people to communicate in their preferred way -- voice and video calls, presence and sharing of Social Media content -- whether from mobile phones, Media Phones, STB (set-top-boxes) or PCs or any combination of these devices in real time, providing a truly integrated end-user experience. Movial Communicator empowers operators to simplify communications and media sharing for their residential subscribers and in turn, grow their revenue stream through increased communications."

A mobile operator in Portugal, Optimus (Mobile Carrier of Sonaecom and partner of Orange Group) bundled Movial Communicator as part of its Tag mobile offering. With Movial Communicator, Optimus was able to extend its services to PC users, providing an additional and exciting channel aimed at teenagers for rich, multimedia communication. With its compelling and fully integrated end-user experience that includes IM, SMS, multimedia messaging service (MMS), email, VoIP, video telephony, voice and video mail, all based on Presence, Movial Communicator enabled Optimus TAG users to access TAG services from both their PCs and their mobiles which resulted in a measurable spike in communication. PC usage was beyond expectation and over 90 percent of that usage was voice and SMS traffic -- with almost no cannibalization.

ACN, a direct seller of telecommunications and home services that operates in 20 countries, uses BroadWorks to power its Digital Phone Service and Video Phone service, which enables customers to talk with one another using real-time video. "Video communication is a reality in today's marketplace, and ACN brings video to life with our IRIS 3000 Video Phones, which leverage Broadsoft's multimedia platform to deliver a truly interactive customer experience," stated Robert Stevanovski, chairman and co-founder of ACN.

About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. After the 2008 acquisitions of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the undisputed market leader in VoIP application servers. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to nine of the top 10 and 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to

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